Marketing Officer

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ABOUT THE COMPANY:
Our Client, Gag Magic is expanding. Their business premises is located in Creswick, close to Ballarat, Victoria and is primarily involved in the import and export of novelty goods for fundraising and events.
A marketing specialist is required to identify market opportunities for novelty products and show bags; coordinating sales and establishing brand awareness, pricing and promotion. The ideal candidate must be comfortable working in a multicultural environment, and ideally, have international experience, particularly in the greater China region.

TASKS INCLUDE:
planning campaigns to support new sales initiatives
creating consumer awareness through regular communication with target markets
Organising artwork, copywriting, media etc to fit with time and budget constraints
analysing consumer patterns and preferences and applying data
interpreting and predicting current and future consumer trends
researching potential demand and market characteristics for new products
preparation of reports
market research to identify opportunities for new lines of show bags
Determining product mix, pricing, advertising and sales promotions
Increasing sales to existing customers and finding new distribution channels

ROLES & RESPONSIBILITIES:
The successful candidate may be required to work on different projects; some travel may be required.

WHAT YOU WOULD POSSESS:
A Bachelor degree in Business, Marketing or communications
Experience in sales and marketing
Proven ability to optimize processes, solve problems and work as a team
International experience highly regarded
High level interpersonal skills a must

WHAT YOU WOULD GET:
A full-time position, including leave and benefits
$65,000 plus 9.5% super

 

 

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About the Author:

Jan Macalister is the Director of Labour Market and has been working in the HR field for over 20 years. She holds an MBA and Bachelor of Education.
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